Be Rich (North Point Ministries)
Legal name: North Point Ministries, Inc. · EIN 58-2203569
Every autumn North Point Ministries — Andy Stanley’s eight-campus church in metro Atlanta — and a widening circle of other churches run a single campaign called Be Rich, and give the entire proceeds away. It funds nothing of its own. Church staff vet nonprofits that are already operating, ask each one what it actually needs, and then fund those needs as discrete named projects: a year of payroll at a school in Eswatini, an electric pallet jack for a food bank, roll-up doors, a border station in Nepal, soccer goals at a public elementary school. In 2024 that came to $9,745,938 across 242 projects at 83 organisations, from 28 participating churches in 12 states. The campaign has run since 2007 and puts the cumulative total at $108,043,812.
United States · Costa Rica · Dominican Republic · El Salvador · Eswatini · Germany · Guatemala · Kenya · Lebanon · Mexico · Nepal · Uganda · West Bank and Gaza
We pulled the spending and outcome counts out of the ministry’s audited statements or annual report ourselves and did the division in public.
Your gift
8,055 gifts of $5 cover one project funded at a vetted nonprofit partner. Yours is 0.01% of one.
The division
- per project funded at a vetted nonprofit partner
- $40,272
Every program dollar is charged to this one outcome. This division is honest about its numerator and almost useless as a price, and both halves of that need saying. The $9,745,938 is the whole 2024 campaign and 100% of it went to partners, so charging all of it to the 242 projects over-attributes nothing — unusually for this site, there is no other programme sharing the numerator. What the figure cannot tell you is what any of it bought. A “project” here is whatever the partner asked for: at the small end, soccer goals for a middle school and desk chairs; at the large end, a year of payroll for Project Canaan Academy in Eswatini, land for a school expansion in Jericho, and a chocolate production facility in El Salvador. Averaging those into $40,272 describes the campaign’s grantmaking habit and says nothing whatsoever about a child taught, a bed filled or a family housed, because Be Rich publishes no outcome for any project and no amount for any project either. Three more limits. The 242 is our count off the report’s own alphabetical list — the 2024 report prints no project total, so unlike the $9,745,938 it is not a figure Be Rich states. Neither half has been through an audit or a Form 990: North Point Ministries is designated a church by the IRS and files neither. And the campaign’s own running costs are excluded by design and by disclosure, so the true cost of putting $9,745,938 into 242 projects is higher than $40,272 apiece by an amount nobody has published.
Other defensible denominators
- $35,078 each, dividing by 248 projects funded in 2020, against the $8,699,277 given that year — About $35,077, and the only year in which Be Rich prints both halves as text: the 2020 annual report states “248 PROJECTS” and “$8,699,277” on facing pages. Four years earlier and 13% cheaper per project, which is the closest thing to a check on the 2024 figure that exists — two independently published pairs landing within about $5,000 of each other.
- $117,421 each, dividing by 83 organisations funded in 2024, rather than the projects they were funded for — About $117,421 per organisation for the year. Closer to the unit a donor imagines when a church says it supports a partner, and blunter: the 2024 list carries 86 distinct organisation names, which come down to about 83 once MedShare’s two spellings and The 410 Bridge’s three country lines are merged. Be Rich publishes no partner count of its own, so any number here is ours.
- $27,143 each, dividing by the 140 projects for children and teens in 2020, against the $3.8 million assigned to them — About $27,143. The single narrowest slice Be Rich has ever published with both a dollar figure and a project count attached, and the $3.8 million is rounded to the nearest hundred thousand in the report, so the quotient is rougher than it looks. It is the nearest the campaign has come to telling a donor what a category of work costs.
What the ministry advertises
“To be good stewards of the Be Rich campaign, the organizations we partner with and the projects we support are carefully vetted. These nonprofits are doing great work and have demonstrated strong leadership, financial health, and a record of powerful impact. 100 percent of all donations* go to our partners and their excellent work; no administrative costs are subtracted.”
“As always, 100% of donations to Be Rich went to our partner organizations. That means no administrative costs (not even credit card fees) were subtracted.”
“Since 2007, every penny of the $100,576,184 donated to Be Rich has gone directly to nonprofit partners, fueling life-changing work in communities near and far.”
“Together, 138 churches have given $108,043,812 to nonprofits in our communities and around the world since 2007.”
Why this is the church’s work
The campaign is named for the verse it is preached from, and the verse is about the rich rather than about the poor. Paul tells Timothy to command the wealthy to be rich in good deeds — the command is aimed at the giver’s soul, not only at the recipient’s need, which is why Be Rich asks for hours as well as dollars and calls itself a movement rather than a fund. Underneath it sits the older pattern of a congregation taking up one offering and sending it out by hand.
“They are to do good, to be rich in good works, to be generous and ready to share, thus storing up treasure for themselves as a good foundation for the future, so that they may take hold of that which is truly life.”
1 Timothy 6:18–19
“In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”
Matthew 5:16
“For the ministry of this service is not only supplying the needs of the saints but is also overflowing in many thanksgivings to God. By their approval of this service, they will glorify God because of your submission flowing from your confession of the gospel of Christ.”
2 Corinthians 9:12–13
Our reservations
- You are not buying a result, you are buying a church’s judgement. Be Rich says the organisations and the projects are “carefully vetted” for “strong leadership, financial health, and a record of powerful impact”, and publishes none of that vetting: no criteria, no scorecard, no reason any applicant was turned down. The diligence is real and it is entirely invisible, so a gift here is trust in North Point’s staff rather than in anything a donor can read.
- A second layer of overhead sits between the gift and the work, and it is deliberately unpriced. Be Rich says no administrative cost is subtracted — “not even credit card fees” — which means the salaries, the video production, the vetting and the eight churches’ campaign machinery are paid out of general offerings instead. The overhead has not vanished; it has moved somewhere with no published number. A donor comparing “100 percent to partners” against a ministry that discloses a 12% overhead is not comparing like with like.
- Five out of six projects stay in metro Atlanta. Of the 242 funded projects in 2024, 37 named an overseas programme and four more went to US organisations that distribute globally; the other 201 were local. That is a defensible choice for a church loving its own city, and it means the great majority of this money is spent in one of the world’s most expensive labour markets. Anyone giving here for reach per dollar has misread the campaign.
- Sixty-nine of the 242 projects went to public school campuses, county school districts, county school social workers and the City of Atlanta — whiteboards, soccer goals, dyslexia endorsement training, teacher appreciation lunches, family engagement rooms. Loving a neighbourhood school is a real good, and it is not gospel proclamation, and a government school cannot be asked to name Christ. Roughly a third of the roster is therefore doing something other than what most donors to a Christian directory think they are funding.
- North Point Ministries publishes no statement of faith or doctrinal basis anywhere we could find; the URLs where one would normally sit return the site’s own “there isn’t a page here” message. The campaign’s theology is a single verse on a poster. We are not treating that as evidence of anything unorthodox — it is an absence, and we cannot check what is not written down.
A judgement about the work, not a measurement of its results. We do not score souls.
Why a dollar goes further here
Income per person in Uganda is about 79× below the United States.
Nothing here is built. Every recipient already has a building, a staff and a client list, so the gift buys marginal capacity on top of a base somebody else paid for — an extra cooler ramp, six months of warehouse rent, one more case manager, a year of payroll at a school that already has pupils in it. The campaign’s other lever is unpaid hands: it asks for hours alongside dollars, and it reported 67,189 serve hours in 2019 and 35,330 in 2020. There is no multiplier to claim, and two reasons for that. The overseas slice runs through US intermediaries rather than straight to local organisations, and five out of six projects are in metro Atlanta, where a dollar buys about as little as it does anywhere on this site. Be Rich chose that on purpose, and a donor optimising for cost per outcome should read the choice before making it.
What creates the leverage
- Rides an existing network — Delivery runs through churches, schools or clinics that already exist and are already staffed, so the gift is not paying to build the channel.
- Paid staff unlock unpaid hands — A small amount of paid coordination puts a much larger number of unpaid hours to work.
The cost base, country by country
| Country | Income per person | Below United States |
|---|---|---|
| Uganda | $1,120 | 79× |
| Nepal | $1,570 | 57× |
| Kenya | $2,200 | 40× |
| West Bank and Gaza | $3,250 | 27× |
| Lebanon (2024 — latest available) | $3,560 | 25× |
| Eswatini | $3,730 | 24× |
| El Salvador | $5,410 | 16× |
| Guatemala | $6,360 | 14× |
| Dominican Republic | $10,620 | 8.4× |
| Mexico | $13,730 | 6.5× |
| Costa Rica | $17,930 | 5.0× |
| Germany | $60,200 | 1.5× |
| United States | $88,810 | — |
GNI per capita, Atlas method, current US dollars · World Bank · read 2026-09-19
This is a cost-of-living ratio, not a measure of how well the ministry spends. It tells you what a local wage or a bag of cement costs, and nothing about whether the work is any good — the rest of this page is for that.
Desk review
7 of 15
- Gospel centrality
- The campaign is preached from 1 Timothy 6:18, says the point is to “share God’s great love for people”, and funds churches and openly Christ-centred ministries among its partners. Scored low because 69 of the 242 projects in 2024 went to public schools and county agencies where the gospel cannot be named, the campaign’s own language is about good deeds rather than proclamation, and North Point publishes no statement of faith we could read.
- Is the gospel named and central, rather than implied by the ministry’s history?
- Local leadership
- Every recipient is an organisation already rooted where it works, staffed by people from that place, and the model is explicitly to fund what the partner says it needs rather than to run programmes. Marked down twice: the selection and the money sit with church staff in Alpharetta, and the overseas slice flows through US-registered intermediaries — The 410 Bridge, Heart for Africa, MedShare International — rather than to local organisations directly.
- Is the work led and staffed by believers from the place it serves?
- Financial transparency
- The reason is statutory, not evasive: the IRS designates North Point Ministries a church, so it files no Form 990 at all — ProPublica’s page for EIN 58-2203569 says exactly that and holds no financial data. There are no audited statements, no ECFA accreditation, no amount published for any project or partner, and gifts land in eight separate church Pushpay accounts with no consolidated statement. Scored 1 rather than 0 because the campaign does publish a dollar total for every year since 2011 and a complete named project list, which is more than most churches publish about anything.
- Can an outsider find audited statements, a Form 990, and accreditation?
- Evidence of outcomes
- Everything counted is an input. The 2024 report offers 30,000 snacks, 251 backpacks, 356 decorated lunch bags, 4,000 food and hygiene items and 70 notes of encouragement — real, specific, and none of them a result. No partner outcome is reported back in any published form. The serve-hours figure, the one number that measured effort rather than money, fell from 67,189 in 2019 to 14,349 in 2022 and has not been published since.
- Does the ministry publish counts of what was delivered, defined clearly enough to check?
- Cost per outcome is computable
- Both halves of a division exist in the same document, which is more than most causes on this site manage: a campaign total and a complete project list, for 2024 and again for 2020. Marked down because the 2024 report prints no project count — we counted the list — no individual project or partner amount is published anywhere, and the unit that results is a grant rather than an outcome.
- Are both a spending figure and an outcome count published, so cost per outcome can be divided out?
What we have not verified
- No amount is published for any project or any partner. The 2024 report names all 242 projects and the beneficiary pages describe many of them in a paragraph each, and not one carries a dollar figure. So a donor can see that Heart for Africa received a year of Project Canaan Academy payroll and that a middle school received soccer goals, and cannot tell whether those differed by a factor of ten or a factor of a thousand. This is the single largest gap on the page and the reason the cost model above is an average of things that are not alike.
- North Point Ministries files no Form 990. ProPublica’s page for EIN 58-2203569 states that the organisation “is not required to submit tax filings because the IRS designates it as a church” and holds no financial data for it. We also found no audited financial statements, no ECFA or Charity Navigator listing, and no independent review of the campaign’s finances of any kind.
- Nothing reconciles the campaign total to the projects. The $9,745,938 is stated on the 2024 report and again on the campaign history page; the project list sits on the same report. No document adds the projects up, so we are trusting that the list is complete and that the total funded exactly those projects and nothing else.
- We cannot verify the vetting. Be Rich says partners are checked for “strong leadership, financial health, and a record of powerful impact” and publishes no criteria, no application, no decline rate and no example of a partner dropped. Several 2024 recipients are county school systems and city government, which do not have the financial-health profile the sentence implies, so the standard evidently varies by recipient type in ways nothing explains.
- Serve hours stopped being reported. The campaign history page lists hours served every year from 2011 through 2022 and then stops: 2023, 2024 and 2025 show dollars only. The last published figure, 14,349 hours in 2022, was a fifth of the 67,189 reported in 2019. We do not know whether the hours collapsed, the counting changed, or the campaign simply stopped publishing them.
- The money never passes through one accountable entity. The giving page routes each donor to their own church’s Pushpay account — Browns Bridge, Buckhead, Decatur City, East Cobb, Gwinnett, Hamilton Mill, North Point, Woodstock City — and 28 churches in 12 states participated in 2024. No consolidated statement exists for the campaign as a whole, and nothing published explains who holds the funds between the offering and the grant, or who signs the grants.
- Whether the 138-church cumulative figure and the annual figures are built the same way. Adding the 15 annual totals the campaign publishes for 2011 through 2025 gives $107,037,684 against a stated cumulative $108,043,812, leaving $1,006,128 for 2007 through 2010 — internally consistent, and resting entirely on the campaign’s own arithmetic, with no year audited.
- No outcome from any partner is published. Not one of the 83 organisations reports back a count of people served with the money, and Be Rich publishes no unit cost, no target and no follow-up. The stories on the site are told about individuals by name and are not accompanied by numbers.
- North Point publishes no statement of faith. The pages where one would sit return the site’s generic “there isn’t a page here” message, so we could not read a doctrinal position for the church that vets and holds this money.
Worth knowing
- Counts we made ourselves off the 2024 report’s project list, because the report states none of them: 242 funded projects; 86 distinct organisation names, about 83 once MedShare’s two spellings and The 410 Bridge’s three country lines are merged; 37 project lines naming an overseas programme and four more at US organisations that distribute globally, leaving 201 in metro Atlanta; and 69 at public school campuses, county school districts, county school social workers and the City of Atlanta.
- Campaign totals by year, from the history page: $9,745,938 (2024), $9,956,835 (2023), $9,808,228 (2022), $11,585,764 (2021), $8,699,277 (2020). The 2025 campaign fell to $7,467,627, a 23% drop from 2024 and the lowest since 2017, with no explanation published.
- The 2020 annual report is the most transparent document the campaign has produced and is five years old. It prints a project count, a serve-hours figure, and a focus-area breakdown with dollars attached — $3.8 million and 140 projects for children and teens, $2 million and 65 projects for homelessness and housing, $935,000 and 38 projects for mental health, $3.4 million to sustain partners through the pandemic. Nothing since carries a breakdown like it.
- For a comparison inside this directory: Epic Church’s Hope Project, the other church-led fund here, publishes a $600,000 goal and 23 partners and no split. Be Rich is sixteen times larger, publishes a project-level roster, and still publishes no split. The pattern is not the size of the church.
- Be Rich is a campaign, not a legal entity. Gifts are made to a participating church, which is the tax-exempt recipient; the campaign has no EIN of its own. The EIN on this page is North Point Ministries, the church that runs it.
Where the money goes (25 partners)
The 410 Bridge · Kenya, Guatemala and the Dominican Republic
Community development through local leaders. 2024 gifts funded a passenger van in Kenya, the Mugaa water project and a year of country-expansion costs in the Dominican Republic, and savings groups and an economic development coordinator in Guatemala.
Heart for Africa · Eswatini
Project Canaan, a farm and children’s campus. The 2024 gift covered a year of payroll for Project Canaan Academy.
Seeds of Hope · Jericho, West Bank
Schooling. 2024 gifts bought land for a school expansion and funded a LEGO education programme, a summer camp and the Shine programme.
La Casa de mi Padre · El Salvador
Children’s home. 2024 gifts funded a chocolate production facility and equipment, a counselling programme, home renovations and staff computers.
Hope Partners Costa Rica · Costa Rica
Education and food support for 190 students, university scholarships, an elevator for a new building and spiritual formation programme costs.
Sowing a Vision · Mexico
Construction projects, a passenger van, student scholarships, meal support and operating expenses.
Border Perspective · Mexico and South Texas
Building expansion, a peacemaker training development programme and an annual giving day.
Our Daughters International · Nepal
The Krishnanagar border station, a business development manager and social leadership development training.
Heart for Lebanon · Lebanon
Two new vans and the Restoring Hope Response Fund, serving refugee families.
Champions United FC · Uganda
Land purchase and build-out for Campus #14.
LifePoint Church · Munich, Germany
Programming for refugee children and youth.
MedShare International · Global, from Atlanta
Maternal and newborn health supplies, safety-net clinic support and operating expenses.
Convoy of Hope · Global
Disaster response.
Atlanta Mission · Atlanta
Homeless services. Five 2024 projects: a children’s services director, case manager and expansion, IT infrastructure, and celebrating client progression.
City of Refuge · Atlanta
Auto training programme computers, an auto shop expansion, housing programme assistance, City School Atlanta and two vehicles for programme graduates.
MUST Ministries · Cobb County, Georgia
Mobile MUST, a mobile pantry, a neighbourhood pantry programme, motel vouchers, rent and utility assistance and an employment specialist.
The Place · Dawson and Forsyth counties, Georgia
Senior home repairs, ESL and GED support, direct client assistance, data analytics, and cleaning supplies for seniors.
Wellspring Living · Atlanta
Tiny home construction costs, fees, furniture and fixtures, plus staff wellness and a web redesign.
Goshen Valley · Cherokee County, Georgia
Foster care. Foster parent recruitment and retention, houseparent training, a medical coordinator, a counselling benevolence fund and a summer academy.
Eagle Ranch · Flowery Branch, Georgia
An equine programme, support for the family care model, counselling, Read 180 and parenting support media.
Whispering Hope · Georgia
Eight 2024 projects, including interpreter services, Hope Program sponsorships, Hope Sync, and Living Hope education support and family outings.
Furniture Bank · Atlanta
An emergency bed fund, capital campaign assistance and Routes to Re-Entry programme support.
No Longer Bound · Cumming, Georgia
Addiction counselling training, an auto shop expansion and a thrift store renovation.
Friends of Refugees · Clarkston, Georgia
Community liaisons, emergency training, enhanced safety support and audio-visual equipment.
Public schools and county agencies · Forsyth, Fulton, Cherokee, Gwinnett, Dawson and DeKalb counties, Georgia
The largest single block of the roster. Whiteboards, soccer goals, playground turf, dyslexia endorsement training, teacher appreciation, emergency assistance funds, family engagement rooms and mental health support, across a dozen elementary, middle and high school campuses, four county school systems, county school social workers and the City of Atlanta.
Sources
- Be Rich homepage
Ministry website · North Point Ministries · read 2026-09-19
Source of the cumulative claim. The figures sit in separate spans inside one sentence; we have reflowed it to a single line and changed no words.
- About Be Rich, with dollars given by year
Ministry website · North Point Ministries · read 2026-09-19
Carries the campaign history table: a dollars-given figure for every year from 2011 to 2025, and an hours-served figure for 2011 to 2022 only. Also the vetting and “100 percent” statement.
- Be Rich 2024 Annual Report
Annual report · North Point Ministries · 2024 · read 2026-09-19
The campaign headline figures — 28 churches, 12 states, 3 countries, “$9,745,938 given in 2024” — are set as graphics rather than text; we took them from the images’ own alt attributes, and the $9,745,938 matches the history table on the About page. The funded-projects section is an alphabetical list of 242 project-and-organisation pairs with no printed total, so the count of 242 is ours.
- Be Rich 2020 Annual Report (PDF)
Annual report · North Point Ministries · 2020 · read 2026-09-19
The only Be Rich document that prints a project count and a focus-area breakdown with dollars attached. Both the “248 PROJECTS” and the “$8,699,277” are set in widely letter-spaced display type across a designed spread; the quoted “100% of donations” sentence runs down a narrow side column and has been reflowed to one line, with no words changed.
- Beneficiaries index, by participating church
Ministry website · North Point Ministries · read 2026-09-19
Lists 21 participating churches plus global(x) and gives a paragraph on each funded project. No page in this section carries a dollar amount.
- Give page
Ministry website · North Point Ministries · read 2026-09-19
Where we established that gifts go to one of eight separate church Pushpay accounts rather than to a single campaign entity.
- Be Rich on North Point Community Church’s own site
Ministry website · North Point Community Church · read 2026-09-19
- North Point Ministries global partners
Ministry website · North Point Ministries · read 2026-09-19
Describes global(x) and the Irresistible Church Network, the church’s two other global arms. Neither publishes financials.
- IRS record for North Point Ministries Inc, EIN 58-2203569
Third party · ProPublica Nonprofit Explorer · read 2026-09-19
States that the organisation “is not required to submit tax filings because the IRS designates it as a church”, and holds no Form 990 data for it.